AI Integrated Digital Marketing

Unleash Your Digital Marketing Skills

Master the science of digital marketing with our AI-enhanced curriculum, designed for tomorrow's marketing leaders.

6 Months Duration
Hybrid Learning
Certified Program
Download Syllabus Enroll Now
Digital Marketing Course Placeholder

What You Will Learn

  • Master SEO, SEM, and Social Media Marketing
  • Create and implement comprehensive digital marketing strategies
  • Learn content marketing and email campaign management
  • Gain skills in digital analytics and data-driven decision making
  • Use AI tools to enhance marketing effectiveness
  • Prepare for industry certifications (Google, Facebook, etc.)

Course Syllabus

  • Orientation Session
  • Soft Skill Introduction
  • Overview of Digital Marketing
  • Core Marketing Concepts: Target Audience, Marketing Mix (4Ps), Market Segmentation, Value Proposition, Competitive Analysis
  • Marketing Planning Process: Situation Analysis, Goal Setting, Strategy Development, Implementation, and Evaluation
  • Customer Journey Mapping: Understanding Customer Behavior and Touchpoints
  • Importance of Digital Marketing in Business Growth
  • Digital Marketing Channels & Strategies
  • Career Opportunities in Digital Marketing
  • Introduction to Websites & Their Role in Digital Marketing
  • Domain, Hosting, and Website Basics
  • WordPress Website Development (Builder - Elementor)
  • Website Structure & UI/UX Fundamentals
  • Mobile-Friendly & Responsive Design
  • Website Speed Optimization & Performance
  • Introduction to Website Security & SSL
  • Landing Page Creation & Optimization for Marketing
  • Website Analytics & Tracking
  • Introduction to AI and ChatGPT
  • Understanding Prompt Engineering Basics
  • Crafting Effective Prompts for Content Creation
  • Using AI for Website Content & Blogging
  • Using AI for Social Media & Ad Copy
  • Automating Customer Support with AI
  • Enhancing SEO and Keyword Research with AI
  • Ethical Considerations and Best Practices
  • Introduction to Search Engine Optimization
  • How Search Engines Work
  • Keyword Research & Analysis
  • On-Page SEO Techniques
  • Off-Page SEO Strategies
  • Technical SEO Fundamentals
  • SEO Tools & Resources
  • SEO Audit Techniques
  • Measuring SEO Performance
  • Content Marketing Strategy Development
  • Target Audience & Content Persona Creation
  • Types of Content (Blogs, Infographics, Videos, etc.)
  • Creating SEO-Optimized Content
  • Content Planning & Calendar Management
  • Content Production Workflows
  • Content Distribution Strategies
  • Content Performance Measurement
  • Content Repurposing Techniques
  • Social Media Platforms Overview
  • Social Media Strategy Development
  • Creating & Optimizing Business Profiles
  • Content Creation for Social Media
  • Community Building & Engagement
  • Social Media Content Planning & Scheduling
  • Social Media Management Tools
  • Measuring Social Media Performance
  • Social Media Crisis Management
  • Facebook Business Manager Setup
  • Facebook Ad Account Structure
  • Facebook Campaign Objectives
  • Audience Targeting Options
  • Ad Formats & Creative Best Practices
  • Ad Placement Options
  • Budget & Bidding Strategies
  • Facebook Pixel Implementation
  • Campaign Optimization Techniques
  • Reporting & Analytics
  • Instagram Advertising
  • LinkedIn Advertising for B2B
  • Twitter Advertising
  • YouTube Advertising
  • Social Media Ad Creative Development
  • A/B Testing for Social Media Ads
  • Remarketing & Custom Audiences
  • Cross-Platform Campaign Strategy
  • Ad Performance Tracking & Reporting
  • Google Ads Platform Overview
  • Account Structure & Organization
  • Search Campaign Setup & Management
  • Keyword Research for PPC
  • Ad Copywriting for Search
  • Display Network Advertising
  • Video Advertising with YouTube
  • Shopping Campaigns
  • Conversion Tracking & Measurement
  • Campaign Optimization Strategies
  • Google Ads Certification Preparation
  • Email Marketing Fundamentals
  • Email Service Providers & Tools
  • Email List Building Strategies
  • Email Design & Copywriting
  • Email Automation & Workflows
  • A/B Testing for Email
  • Measuring Email Campaign Performance
  • Introduction to Affiliate Marketing
  • Affiliate Program Selection
  • Affiliate Marketing Strategies
  • Affiliate Tracking & Management
  • E-commerce Website Optimization
  • Product Listing Creation & Optimization
  • E-commerce SEO Strategies
  • Marketplace Platforms (Amazon, Flipkart, etc.)
  • Marketplace Listing Optimization
  • E-commerce Advertising Strategies
  • Shopping Feed Management
  • Inventory Management Basics
  • Order Fulfillment & Customer Service
  • E-commerce Analytics & Reporting
  • Marketing Funnel Concepts
  • Funnel Stages (AIDA Model)
  • Mapping Customer Journey to Funnel
  • Lead Generation Strategies
  • Lead Nurturing Techniques
  • Landing Page Optimization
  • Conversion Rate Optimization Principles
  • A/B Testing Methodologies
  • User Experience (UX) Analysis
  • Sales Funnel Automation
  • Google Analytics Setup & Configuration
  • Understanding Analytics Reports
  • Key Performance Indicators (KPIs)
  • Goal Setting & Conversion Tracking
  • Custom Reports & Dashboards
  • Google Tag Manager
  • UTM Parameters & Campaign Tracking
  • Data Analysis & Interpretation
  • Reporting & Visualization Tools
  • Google Analytics Certification Preparation
  • Local SEO Fundamentals
  • Google My Business Setup & Optimization
  • Local Citations & NAP Consistency
  • Local Link Building Strategies
  • Local Keyword Research
  • Location-Based Content Creation
  • Review Management & Strategies
  • Local SEO Tools & Resources
  • Local SEO Analytics & Reporting
  • Introduction to Marketing Automation
  • Automation Platforms & Tools
  • Customer Journey Automation
  • Lead Scoring & Segmentation
  • Email Marketing Automation
  • Social Media Automation
  • CRM Integration
  • Workflow Optimization
  • Data Integration Between Platforms
  • Marketing Tech Stack Development
  • Mobile Marketing Fundamentals
  • Mobile SEO Strategies
  • Mobile User Experience Optimization
  • Mobile Ad Formats & Platforms
  • Mobile App Marketing
  • SMS & WhatsApp Marketing
  • QR Code Marketing Strategies
  • Location-Based Mobile Marketing
  • Mobile Analytics & Tracking
  • Online Reputation Management Fundamentals
  • Brand Monitoring Strategies
  • Review Management & Response
  • Social Media Reputation Management
  • Crisis Management Planning
  • Negative Content Mitigation
  • SERP Management for Brand Terms
  • Proactive Reputation Building
  • Reputation Measurement & Reporting

Industry-Standard
Tools You'll Master

Google Analytics
Web Analytics
Google Ads
PPC Advertising
Facebook Ads
Social Advertising
Instagram
Visual Marketing
YouTube
Video Advertising
SEMrush
SEO Analytics
Mailchimp
Email Marketing
Canva
Graphic Design
Hootsuite
Social Media
ChatGPT
AI Assistant
Google Tag Manager
Analytics Integration
Google Data Studio
Data Visualization
WordPress/Elementor
Website Development
LinkedIn
B2B Marketing
HubSpot/CRM
Customer Management

Master these industry-standard tools and give yourself a competitive edge in the digital marketing field. Each software is covered in-depth with practical campaigns.

Frequently Asked
Questions

Click on a question to view the answer

What is Digital Marketing?

Digital marketing encompasses all marketing efforts that use electronic devices or the internet. It includes channels like search engines, social media, email, websites, and mobile apps to connect with current and prospective customers. Digital marketing enables businesses to reach a wider audience than traditional methods and target prospects who are most likely to buy their products or services.

How is AI changing digital marketing?

AI is revolutionizing digital marketing by enabling more personalized customer experiences, automating repetitive tasks, improving content creation, enhancing data analysis, and optimizing ad targeting. Our course focuses on teaching you how to leverage AI tools like ChatGPT for content creation, predictive analytics for campaign optimization, and automated systems for customer journey mapping while maintaining the human creativity that drives successful marketing.

Do I need technical skills to learn digital marketing?

No extensive technical background is required to start our digital marketing course. While basic computer skills are helpful, we teach all the necessary technical aspects from the ground up. Our curriculum gradually introduces tools and platforms, making them accessible even to complete beginners. The course focuses on practical applications rather than complex coding, though we do cover basic HTML and CSS for website optimization.

What certifications will I receive?

Our digital marketing course includes multiple industry-recognized certifications. You'll receive the NSDC certification upon course completion, plus Google certifications (Google Analytics, Google Ads), Meta Blueprint certification for Facebook & Instagram marketing, and HubSpot certifications for inbound marketing and content marketing. These credentials significantly enhance your resume and demonstrate your expertise to potential employers.

Can I start my own digital marketing agency after this course?

Yes, many of our graduates have successfully launched their own digital marketing agencies. Our course covers not only technical skills but also business aspects like client management, pricing strategies, and agency operations. We include modules on freelancing and entrepreneurship, and our mentors provide guidance on starting your agency. Additionally, we offer post-course support for alumni venturing into entrepreneurship.

Unlock Your Marketing Potential.

Join our Digital Marketing course and transform your passion into a profession.

Enroll Today

Certifications

Diginet Academy Certification

Official course completion certificate recognized in the industry

Google Ads Certification

Industry-standard certification for Google Ads platform

Google Analytics Certification

Professional certification for analytics expertise

Semrush Certification

Professional SEO tools certification

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